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Teal towel draped over a surface with a gray concrete wall in the background

A Deeper Sense of Comfort.

Experience the quality and absorbency you'll remember. Bath towels crafted from long-staple Organic Cotton, designed to become your personal signature.

ENTER THE RITUAL

Inspired By Nature

Yarns from Japan. Softness everywhere.

Inspired by Imabari

We believe luxury doesn’t shout, it is felt on the skin. Inspired by Japanese craft culture, where artisanal techniques meet cutting-edge technology, we create premium bath towels with unrivalled absorbency.

Close-up of cotton bolls with a blurred background.
Close-up of cotton bolls with a blurred background.

Organic Cotton

We select the finest long-staple Organic Cotton to ensure a soft bath towel that is dense, plush, and incredibly durable. A touch that respects both your skin and nature, without compromise.

Collections

Visual and tactile narratives designed to your lifestyle. From the purity of Organic Cotton to the complexity of Jacquard, transform your bath into a moment of absolute retreat.

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Bathroom setting with a stone sink, white towels, and a plant against a wooden wall.

VIVO

Color as an expression of organic textures. Perfect for those who see their home as an extension of their personality.
Set of blue towels on a white towel rack against a wooden wall with pink towel hooks.

BASIC

Timeless sophistication. Luxury bath towels in neutral tones, focused on purity of form and absolute function.
Gray towel draped over a white bathtub with a neutral background.

JACQUARD

Where design meets relief. Sophisticated patterns that elevate the aesthetic of any bathroom.

Shop the Look

From face towels to the enveloping touch of our bathrobes, discover our community's favorites. Recreate the luxury and aesthetic of a five-star hotel in the comfort of your own home.

Orange towels on a wooden bench against a gray wall.

Best Sellers

Stack of three dusty rose luxury cotton towels in different sizes, featuring a plush soft texture against a neutral background.
Stack of three dusty rose luxury cotton towels in different sizes, featuring a plush soft texture against a neutral background.
Stack of three light cream cotton towels in different sizes, neatly folded and placed on a white background.
Stack of three beige cotton towels in different sizes, neatly folded and placed on a white background.
Stack of three coral cotton towels in different sizes, featuring a plush and soft texture against a white background.
Stack of three plum cotton towels in different sizes, featuring a plush and soft texture against a white background.

VIVO Towel Set - 750 GSM

€163,00
 
Stack of three dark olive green towels in different sizes, neatly folded and placed on a light background, showing the terry surface texture.
Stack of three dark olive green towels in different sizes, neatly folded and placed on a light background, showing the terry surface texture.
Stack of three white cotton towels in different sizes, neatly folded and placed on a white background.
Stack of three sage green cotton towels in different sizes, neatly folded and placed on a white background.
VIVO Towel Set - 700 GSM
Stack of three olive green cotton towels in different sizes, neatly folded on a light background, showcasing the soft and dense terry texture.

VIVO Towel Set - 700 GSM

€141,00
 
BASIC Towel Set
BASIC Towel Set
BASIC Towel Set
BASIC Towel Set
BASIC Towel Set

BASIC Towel Set

€99,00
 
Stack of three light gray cotton towels in different sizes, shown against a white background.
Stack of three light gray cotton towels in different sizes, shown against a white background.
Stack of three white cotton towels in different sizes, shown against a white background.
Stack of three charcoal gray cotton towels in different sizes, shown against a white background.

JACQUARD Towel Set

€99,00
 
WATA VIVO Organic Cotton bathrobe in cinnamon, 420 GSM, shawl collar, front view.
WATA VIVO Organic Cotton bathrobe in cinnamon, 420 GSM, shawl collar, front view.
WATA VIVO Organic Cotton bathrobe in white, 420 GSM, shawl collar, front view.
WATA VIVO Organic Cotton bathrobe in light grey, 420 GSM, shawl collar, front view.
WATA VIVO Organic Cotton bathrobe in pistachio yellow, 420 GSM, shawl collar, front view.
WATA VIVO organic cotton bathrobe in mosstone green, 420 GSM, shawl collar, front view.
WATA VIVO Organic Cotton bathrobe in dark olive, 420 GSM, shawl collar, front view.
WATA VIVO Organic Cotton bathrobe in ivory, 420 GSM, shawl collar, front view.
WATA VIVO Organic Cotton bathrobe in sand, 420 GSM, shawl collar, front view.
WATA VIVO Organic Cotton bathrobe in terracotta, 420 GSM, shawl collar, front view.
WATA VIVO organic cotton bathrobe in purple, 420 GSM, shawl collar, front view.

VIVO Bathrobe - 420 GSM

€199,00
 
Cream hooded bathrobe with front pockets and a tie belt, displayed against a light neutral background.
Cream hooded bathrobe with front pockets and a tie belt, displayed against a light neutral background.
Light taupe hooded terry cotton bathrobe with belt and front pockets, shown against a neutral background.
Front view of a dark grey terry cotton bathrobe featuring a hood, waist tie belt, and front patch pockets against a white background.
Teal hooded terry cotton bathrobe with belt and front pockets, shown against a neutral background.
Front view of a mosstone terry cotton bathrobe, waist tie belt, and front patch pockets against a neutral background.

BASIC Bathrobe - 420 GSM

€199,00
 
Light gray hooded terry cotton bathrobe with belt and front pockets, shown against a neutral background.
White hooded terry cotton bathrobe with belt and front pockets, shown against a neutral background.
Light gray hooded terry cotton bathrobe with belt and front pockets, shown against a neutral background.
Charcoal gray hooded terry cotton bathrobe with belt and front pockets, shown against a neutral background.

JACQUARD Bathrobe - 420 GSM

€199,00
 
Charcoal gray bath mat with a tonal embroidered logo, shown in horizontal orientation against a white background.
Charcoal gray bath mat with a tonal embroidered logo, shown in horizontal orientation against a white background.
Light gray bath mat with a tonal embroidered logo, shown in horizontal orientation against a white background.
White bath mat with a tonal embroidered logo, shown in horizontal orientation against a white background.

JACQUARD Bath Mat - 1200 GSM

€69,00
 
Light gray bath mat with a tonal embroidered logo, shown against a white background.
Light gray bath mat with a tonal embroidered logo, shown against a white background.
White bath mat with a tonal embroidered logo, shown against a white background.
Charcoal gray bath mat with a tonal embroidered logo, shown against a neutral background.

JACQUARD Bath Sheet - 600 GSM

€99,00
 
JACQUARD Bath Towel - 600 GSM
JACQUARD Bath Towel - 600 GSM
JACQUARD Bath Towel - 600 GSM

JACQUARD Bath Towel - 600 GSM

€69,00
 
JACQUARD Face Towel - 600 GSM
JACQUARD Face Towel - 600 GSM
JACQUARD Face Towel - 600 GSM

JACQUARD Face Towel - 600 GSM

€29,00
 
Soft grey washcloth.
White washcloth.
Soft grey washcloth.
Dark grey washcloth.

JACQUARD Washcloth Set - 600 GSM

€45,00
 
Light beige cotton bath sheet in horizontal orientation with woven border bands, shown against a white background.
Light beige cotton bath sheet in horizontal orientation with woven border bands, shown against a white background.
Cream cotton bath sheet in horizontal orientation with woven border bands, shown against a white background.
Charcoal gray cotton bath sheet in horizontal orientation with woven border bands, shown against a white background.
Teal cotton bath sheet in horizontal orientation with woven border bands, shown against a white background.
Dark green cotton bath sheet in horizontal orientation with woven border bands, shown against a white background.

BASIC Bath Mat - 1200 GSM

€79,00
 
Light beige cotton bath sheet in vertical orientation with woven border bands, shown against a white background.
Light beige cotton bath sheet in vertical orientation with woven border bands, shown against a white background.
Cream cotton bath sheet in vertical orientation with woven border bands, shown against a white background.
Charcoal gray cotton bath sheet in vertical orientation with woven border bands, shown against a white background.
Teal cotton bath sheet in vertical orientation with woven border bands, shown against a white background.
Deep forest green cotton bath sheet in vertical orientation with woven border bands, shown against a white background.

BASIC Bath Sheet - 600 GSM

€99,00
 
BASIC Bath Towel - 600 GSM
BASIC Bath Towel - 600 GSM
BASIC Bath Towel - 600 GSM
BASIC Bath Towel - 600 GSM
BASIC Bath Towel - 600 GSM

BASIC Bath Towel - 600 GSM

From €55,20
 
BASIC Face Towel - 600 GSM
BASIC Face Towel - 600 GSM
BASIC Face Towel - 600 GSM
BASIC Face Towel - 600 GSM
BASIC Face Towel - 600 GSM

BASIC Face Towel - 600 GSM

€29,00
 
Linen organic cotton washcloth.
Linen organic cotton washcloth.
Light grey organic cotton washcloth.
Dark grey organic cotton washcloth.
Dark blue organic cotton washcloth.
Dark green organic cotton washcloth.

BASIC Washcloth Set - 600 GSM

€45,00
 
WATA VIVO Organic Cotton bath mat in sand, 1300 GSM, top view, 60 x 90 cm.
WATA VIVO Organic Cotton bath mat in sand, 1300 GSM, top view, 60 x 90 cm.
WATA VIVO Organic Cotton bath mat in white, 1300 GSM, top view, 60 x 90 cm.
WATA VIVO Organic Cotton bath mat in light grey, 1300 GSM, top view, 60 x 90 cm.
WATA VIVO Organic Cotton bath mat in pistachio, 1300 GSM, top view, 60 x 90 cm.
WATA VIVO Organic Cotton bath mat in mosstone green, 1300 GSM, top view, 60 x 90 cm.
WATA VIVO Organic Cotton bath mat in dark olive, 1300 GSM, top view, 60 x 90 cm.
WATA VIVO Organic Cotton bath mat in ivory, 1300 GSM, top view, 60 x 90 cm.
WATA VIVO Organic Cotton bath mat in cinnamon, 1300 GSM, top view, 60 x 90 cm.
WATA VIVO Organic Cotton bath mat in terracotta, 1300 GSM, top view, 60 x 90 cm.
WATA VIVO Organic Cotton bath mat in purple, 1300 GSM, top view, 60 x 90 cm.

VIVO Bath Mat - 1300 GSM

€79,00
 
Top view of a sage green cotton towel with rounded corners, displayed flat on a white background.
Top view of a sage green cotton towel with rounded corners, displayed flat on a white background.
Top view of a white cotton towel laid flat with rounded corners, shown on a white background.
Top view of a yelloe organic cotton towel laid flat with rounded corners, shown on a white background.
Top view of an olive green towel with rounded corners and visible terry texture, displayed on a light background, with a small embroidered logo in the lower corner.
Top view of a dark olive green towel laid flat on a light background, with rounded corners and a small embroidered logo in the lower corner.

VIVO Bath Sheet - 700 GSM

€119,00
 
Top view of a green green bath towel laid flat on a light background, with rounded corners and a small embroidered logo in the lower corner.
Top view of a white cotton towel laid flat with rounded corners, shown on a white background.
Top view of a light grey organic cotton towel laid flat with rounded corners, shown on a white background.
Top view of a yellow organic cotton towel laid flat with rounded corners, shown on a white background.
Top view of a green green bath towel laid flat on a light background, with rounded corners and a small embroidered logo in the lower corner.
Top view of a dark olive organic cotton towel laid flat with rounded corners, shown on a white background.

VIVO Bath Towel - 700 GSM

€89,00
 
Green towel draped over a gray surface.

"

Finally, I found bath towels that are a true extension of my home decor. The quality of the cotton is felt from the very first touch, but it was the minimalist design that won me over. It is the quiet luxury I was looking for!
– L. B.

Stack of cinnamon bath towels on a green tiled bathroom counter

"

It completely transformed my bathing ritual. The bathrobe is incredibly soft and the towels have an absorbency I had never experienced before. Bathing has become my favorite routine!
– R. G.

Blue bath towels folded and draped on a wooden bench

"

As someone who values the origin of products, the fusion between Portuguese production and Japanese rigor is noticeable in every detail. They are dense, resistant towels with an impeccable finish. An investment worth every cent.
– B. S.

Pure Organic Cotton

We use certified Organic Cotton to ensure that today’s softness remains wash after wash. It is the science of nature at the service of your comfort.

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Ethical by Nature

For us, sustainability is the foundation of every product. We produce mindfully, reducing waste and honoring the resources the earth provides.

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Global Organic Textile Standard (GOTS) logo on a textured fabric background

Certified Quality

The seal of trust that isn’t seen, but felt. Every WATA product meets rigorous safety and textile ecology standards.

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Portuguese Heritage

Portuguese craftsmanship. Japanese precision. The new standard of well-being in your home.

Customer Support

We are here to guide you through every choice.

Free Shipping

Enjoy free shipping on all orders over €200.